![]() ![]() We have also seen significant spending from political parties and registered organisations on Google ads. The total amount has been $17.7 million since 15 November 2021, of which United Australia Party’s ads account for a whopping $15 million, which includes many YouTube ads. Over the past two years, Google has also introduced more advertising products and services in Android mobile games.Īds in this gaming ecosystem are very difficult to track. The Google transparency dashboard doens’t include data that enables us to determine which ads appear in this specific ecosystem. However, users of our Ad Observatory have sent us photos and screenshots of UAP ads appearing within their mobile games. It seems some of that $15 million is finding its way into mobile in-game advertising. In Brisbane, Greens candidate Stephen Bates has taken out cheeky ads on Grindr.
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